Sentidos (Senses)
This PR box features music, and it is designed with a five-sided shape to
provide an experience of the five senses, while the products inside symbolize the sixth sense, creativity.
Target audience
Young and middle-aged urban singles and couples with ostentatious consumption habits. They seek status and recognition and are interested in their personal creativity and wellness. They appreciate creativity and like visiting galleries.
*Based on the 2021 Environics Analytics PRIZM Marketing Handbook: Indieville.
Campaign Strategy
The company has planned to launch a global campaign by distributing PR boxes to influential art galleries in different cities worldwide.
The PR boxes will be given to the media and displayed alongside local artists’ artwork in galleries. This campaign aims to promote the brand while supporting the local art community.
© 2025 by Sara Vargas Nessi.