LightHouse Theme Park
LightHouse is a theme park based on allegories of life and the contradictions of light and shadow. It reminds us that belonging is both a shared experience and a deeply personal journey.
Much like the concept of belonging, a theme park represents a world of extremes, where joy, fear, anticipation, and escape can coexist. After all, even in a crowded theme park, one can still feel a profound sense of loneliness.
Belonging moves like a cycle, always in motion and never final. From sundown to sunrise, you are invited to witness how each land transforms and perhaps notice something within you changing, too.
Welcome to LightHouse.
Context
This comprehensive thesis project is based on a design brief to develop a strategy and design for an engaging brand system. This system should be adaptable to various media formats, including in-person experiences, out-of-home campaigns, merchandise, signage graphics, and editorial.
Watch the full installation video below:
Audience
They feel a longing to reconnect with their inner selves and true passions, driven by the hope of finding ways to pursue their innermost dreams that have been set aside by responsibilities and daily routines. They seek fulfillment through meaningful connections and experiences, aiming to overcome feelings of disconnection and discover their true purpose in life.
© 2026 by Sara Vargas Nessi.
