Kaleidoscope Theatre Festival
The festival showcases contemporary plays from around the world in their original languages, inspiring Canadian audiences with new stories. The visual identity features a kaleidoscope-inspired look applied to floral images and typography. The chosen flowers reflect the play’s country and symbolize the global tradition of gifting flowers to performers. The brand system and strategy come to life across all materials, including digital, print, and motion.
Awards
2025 RGD Branding Awards
The RGD Branding Awards recognize and celebrate the best in branding and identity design from around the world.
Integrated Award — Brand Identity, New Brand [Kaleidoscope Theatre Festival]
Context
This comprehensive project is based on a design brief that requested the creation of a strategy and design for a dynamic brand system adaptable to multiple media forms, including a series of out-of-home advertising campaigns, a print application, wayfinding and signage graphics, and collateral.
Audience
Consists of theatre-goers and theatre curious aged 20 to 45. This group is characterized by their desire for unique cultural experiences that go beyond the ordinary, seeking entertainment that surprises and challenges their expectations.
© 2025 by Sara Vargas Nessi.
